7 Essentials for Ecommerce Copywriting

ECommerce Copywriting is an essential part of any eCommerce site. It convinces visitors to stick around, learn more about your product, and make a purchase.

But unfortunately, many eCommerce sites have poor copywriting, resulting in fewer sales and conversions. This blog post will discuss the essentials of eCommerce copywriting and how you can make your site’s copy the best it can be!

7 Essentials for Ecommerce Copywriting

eCommerce Copywriting & Persuasive Copywriting

Persuasive Copywriting

What is the most effective way to keep visitors engaged on your site? It is writing persuasive copy.

The truth is, you can have the best site design in the world, the best products, and the best value proposition. But none of the above matters if you don’t have a persuasive product copy.

Great products will only get your eCommerce business so far. It would be profitable to have compelling copywriting to drive people to your site and convert those visitors into buyers.

In this article, I’ll show you how many of the best e-commerce brands online engage and entice readers to make a purchase using proven copywriting principles. 

To know how to write compelling copy, you need to know who you’re serving. Once you know who you’re writing for, your company’s personality (and, if necessary, humor) will naturally render your copy.

What is Copywriting?

What is Ecommerce Copywriting | Ecommerce Copywriter | Content Writing for ECommerce

Copywriting is the art of persuasion. It’s about using words to convince someone to take a specific action, whether clicking a button, signing up for a free trial, or making a purchase. And eCommerce sites are all about convincing visitors to make a purchase! That’s why eCommerce copywriting is so important.

What is eCommerce Copywriting?

What is Ecommerce Copywriting | Ecommerce Copywriter | Content Writing for ECommerce

Ecommerce copywriting is the art of using words to convince someone to buy a product or service on an eCommerce site. It includes writing product descriptions and reviews, as well as email marketing campaigns and landing pages.

E-commerce copywriting aims to adequately showcase your items’ advantages while improving their search engine rankings.

Copywriting for eCommerce sites is different than other types of copywriting because you’re not just selling a product or service – you’re selling an entire user experience.

eCommerce copywriting must focus on the customer and their needs, not just on the product itself.

eCommerce Copywriting Tips to Keep in Mind

eCommerce Copywriting Tips

Here are a few eCommerce copywriting tips to keep in mind:

  • Use persuasive language
  • Make it about the customer, not the product
  • Focus on the benefits, not just the features
  • Use strong calls to action
  • Be clear and concise
  • Test, test, test!

Essential Elements of eCommerce Copywriting

eCommerce Copywriting Essential Elements

There are a few essential elements of eCommerce copywriting that all sites should keep in mind.

  • First, your copy should be clear and concise. It should be easy to read and understand without any ambiguity.
  • Second, your copy should be persuasive. It should convince visitors that your product is the best solution to their problem.
  • And finally, your copy should be actionable. It should tell visitors exactly what they need to do to make a purchase.

Common Ecommerce Copywriting Mistakes

Using too Many Technical Jargon

One of the most common mistakes seen in eCommerce copywriting is using too much technical jargon.

Remember that your customers are not experts on your product – they want to know how it can benefit them. Therefore, use language that is easy to understand and avoid using industry-specific terms.

Not Having a CTA

Another common mistake is forgetting to include a call to action.

Every piece of eCommerce copy should have a clear call to action that tells the reader what they need to do next. Without a call to action, your readers will move on and forget about your product.

How to Make Your Ecommerce Copy the Best

The best eCommerce copy focuses on the customer and their needs and is clear, concise, and free of jargon. It uses persuasive language and strong calls to action, constantly being tested and improved.

Create excitement in your text by building anticipation. The more you employ words connected to emotions like anticipation and pleasure in your eCommerce copy, the higher your conversion rates are likely.

Use these power words:

  • Announcement
  • Buzz
  • Enjoy
  • Improve
  • Recommend
  • Promotional strategies like customer discounts and free delivery can also increase online sales.

If you keep these eCommerce copywriting tips in mind, you’ll be well on creating the best possible copy for your eCommerce site!

Ecommerce Copywriting Examples


Ecommerce Copywriting | Ecommerce Copywriter | Barkbox | Give your dog the joy of a million belly scratches

A company that understands its ideal buyer is Barkbox using phrases like, “Barkbox is like the joy of a million belly scratches.”

Barkbox writes in a way that resonates with their target market: canine enthusiasts.

Puns, spoonerisms, and obscure words only your ideal buyer would understand are powerful ways to position your product.

One way to write copy that resonates with your ideal buyer would be to browse a subreddit related to your keyword. Sites like Quora and Reddit offer insight into your target market’s goals and obstacles and reveal how they communicate them to others.

r/AskMen, for example, is a popular subreddit where men ask other men questions.

What Is Ecommerce Copywriting | ECommerce Copywriter | Reddit
As suggested above, a common obstacle for many men when shaving is cutting oneself or irritating one’s skin. So, if one of your products is a razor, you might use this newfound information to overcome the objection of, “Will it cut my skin?” in your product description.

Dollar Shave Club incorporates humor in its product description to handle this objection.

What Is Ecommerce Copywriting ECommerce Copywriter Dollar Shave Club

Bottom Lines: When you’re on the frontline, fighting your ideal buyer’s objections with them, arm in arm, communicating familiarly, your copy will practically write itself.

Keep these essentials in mind if you want your eCommerce site’s copy to be the best it can be. So what are some of your favorite eCommerce copywriting tips?

This blog post is by The SEO Content Queen and brought to you by CopyGeeks. We’re eCommerce copywriting experts who can help you take your eCommerce site to the next level! Visit our website or contact us today to learn more about our eCommerce copywriting services.